Our Story

We were born in 1970 as a result of Mr. C.L. Agarwal’s entrepreneurial zeal and desire to increase the sustainability of silk spinning by recycling waste silk yarn. While we started as a small yarn trading company, we quickly grew into a Government Recognized Export House that manufactured and exported our own silk yarn and fabrics through our Silk Spinning Mill in Panvel. After becoming the largest exporters of silk made-ups in the country, we started looking for new challenges. Leveraging our brand name, which had become synonymous with high-quality, timely delivery and continuous innovation, we ventured into weaving other natural fabrics by setting up state-of-the-art manufacturing plants in Vapi, Bhiwandi and Bangalore.

Today, we are 47 years old, with over 720 pairs of hands spread across 5 production units and are selling to 20+ countries. We are one of the biggest weavers and exporters of Linen Fabrics and Scarves in India.

Our in-house merchandisers, design studios and agent offices across the world keep us updated on the latest trends and ensure that our customers get all the personal interaction they need. We supply premium Linen apparel fabrics through our dealer network to 1000+ retail outlets across India.

Our heritage of Handloom Fabrics created by handcraft weavers and printers, along with our decades old archives of textiles, serve as our design inspirations to create new products. We still see the artisanal value of traditional fabrics and create products by using a medley of handloom weavers, block printers as well as our cutting edge jacquard looms and space dyeing machines. This fusion defines our design philosophy and makes our collection fresh and unique.

While we have expanded into new product lines, we can never forget why we were created in the first place: Sustainability. This dictates every business decision we make.

Leadership

Chhotelal Agarwal

Chairman

Born in a village that had no electricity and no schools, he was highly motivated to get a good education and start his own business. As a result, he moved out of his village at the age of 5 and eventually got a Masters in Chemistry. Shortly after that, he started working for a trading firm in Mumbai. However, the entrepreneurial bug in him made him quit this steady job and start his own business with very little capital. His first break came from supplying Tussah Silk fibre from the jungles of Bastar and ultimately became the biggest supplier of Silk fibers in the country.

Over the years, he grew the business by setting up his own silk spinning units along with the support of his sons. He then helped them diversify their offerings to a variety of fabrics sourced from his network of handloom weavers.

Today, he plays a pivotal role in sourcing the raw materials for the group, handles the international trade business and advises the company on investment and growth strategies.

Atul Agarwal

Director

After completing his B.Tech in Textile Engineering from the prestigious IIT- Delhi, Atul decided to join his family business. Leveraging his engineering background, he set up a worsted spinning mill in New Bombay to spin fine silk yarns from silk waste. In doing so, he was exposed to the handloom weavers in the major silk weaving centre of India and was convinced that their work would be well appreciated in the American markets. This foresight led him to begin exporting fabrics to America and Europe.

During one his trips to Europe, he came across Linen and fell in love with it instantly. He decided to bring this fabric back to India and has been a pioneer in promoting Linen in the Indian market ever since. He was one of the first weavers of Linen in India and has been a driving force in taking it from being a relative unknown entity to a fashion chic fibre in India in the last two decades. His experience, innovativeness and technical knowledge has allowed the company to produce the widest range of Linen fabrics in India.

Today, he oversees the Home Furnishing Fabrics, Apparel Fabrics, Linen Fiesta divisions and all of the manufacturing units.

His long-term goal is to spread his love for the “natural feel” of fabrics to new product groups and markets.

Shruti Agarwal

Director

After completing her undergrad in Mathematics, and her masters in Computer Science from America, Shruti worked with Tata Consultancy Services for 5 years as a Systems Analyst. She then decided to join the family business and discovered her passion for Textiles shortly after.

She started off by sourcing artisanal scarves from local hand weavers and printers and selling them to high-end Parisian designers. She found her first success selling ornate Jamavaar shawls with hand-bead embroidery. Within few years of exploring different products, discovering new markets and understanding customers requirements, she set up a full-fledged scarves division for the company. With access to an experienced team and cutting edge infrastructure, she was able to vertically integrate the scarves business and setup her own manufacturing units.

Today, she has scaled the business to became one of the largest exporter of scarves in India. Leveraging her manufacturing capabilities, design and merchandising teams, along with a decades old network of local artisans, she is able to offer one of the widest varieties of base qualities of fabrics and techniques for printing, washing and embroidering in India.

While continuously growing the scarves business, she strives to add more accessories like handbags, beachwear to the division.

Dr. S.B. Agarwal Advisor

Dr. S B Agarwal served as Group Executive President (Textile) of Grasim Industries Ltd and Advisor to Indian Rayon Ltd. During his stint with Birla Group, one of the largest conglomerate corporations in India, he spearheaded various textile units in India and South-East Asia. He is an M Com, M A (Eco.) LLB, FCA and holds a Doctorate of Philosophy in Commerce with relation to Emerging Role of Capital Markets. He has over 39 years of rich professional experience, which he acquired while holding various leadership positions including: President of J. C. Mills (Birla Group), President and CEO of Rajasthan Spinning Mills (Bhilwara Group), and Business Head for global textile companies in Aditya Birla Group. Dr. Agrawal has also headed the textile group in the Indo-American Chamber, Mumbai and Textile Promotion Group of FICCI. He is credited for fine tuning the famous “Partha” systems of the Birla group as well innovative ideas such as introducing roller skates for Spinners to improve productivity.

He is closely associated with the company and advises the management team on various optimization efforts, manufacturing best practices and expansion strategies.

Sanjay Lunia Advisor

Sanjay Lunia is a Civil servant of the 1989 Batch (Indian Trade Service) and has worked in the Directorate General of Foreign Trade (DGFT) for 24 years before taking VRS as Joint DGFT – Mumbai.

Given the long association with DGFT, he is extremely well versed with Foreign Trade and related Custom & Excise issues. He is well known in this field for his immense knowledge of trade policies and also for his problem-solving approach.

He advises the management team on the impact of changes in taxation and trade policies on company’s business ventures.